Whether you’re staying at the Fairmont or not, it’s worth stopping by for the viral stuffed croissants, which change seasonally. Executive pastry chef Christophe Frigara uses a special lamination technique to ensure each croissant is perfectly flaky, buttery and pillowy. Right now, almond, raspberry and coffee-filled croissants are on rotation. Since SXSW is hosting sessions at the Fairmont, arrive early to beat the lines.
SXSW is not a sprint—it’s a marathon of nine jam-packed days of keynotes, film screenings, live music and speaker sessions across tech, wellness and more. To survive, you’ll need fuel. Luckily, Austin is dense with incredible restaurants and coffee shops, meaning you’re never far from a good meal. Whether you’re grabbing a breakfast taco before a panel or digging into Caribbean food after a long day, here’s some must-visit spots you should hit during your stay.