In the thick of Shoreditch, with its own music venue, in-house record shop and juice bar, Ace is as much a lifestyle brand as it is a hotel. Excellent coffee powers local millennials working on the communal tables in the lobby through the day, before a DJ turns up on a nightly basis. Rooms have a mix of vintage and new furniture and accessories that reflect the design team’s appreciation of artisans. You might find an Ally Capellino leather change box (her shop is just down the road) or a CF Martin & Co guitar in your room.
In this infamous land of beards, hipsters and that cereal café, the best hotels in east London get plenty of attention, too. It's an area where millennial culture meets Bangladeshi curry houses, and artisan produce meets glorious working-class London pubs. You’ve got fashionable Broadway Market and craft beer in railway arches, London Fields in Hackney, lovely leafy Victoria Park, trendy-and-decent dining options in Shoreditch, all manner of cheap Vietnamese up the Kingsland Road (try Mein Tay), plus a little further out there’s the Olympic Park and epic Epping Forest for walks that could fool you into thinking you’re in the actual countryside. Hotel-wise, you couldn’t be luckier: eccentrically British and design-focused sleeping options abound. Here’s our pick of the best hotels in east London.
Looking for more options? Check out London’s best Airbnbs.