At Time Out, we produce a variety of content that’s funded by advertisers in both our magazines and on our digital platforms. If a piece of content has been paid for by an advertiser, you’ll know as it will be marked by a clear red label. We also sell advertising space but you’ll spot those a mile off – they look like your everyday ads. Our funded content falls into three categories...
This is controlled editorially, which means an editor at Time Out has given it the go-ahead if they think it will appeal to our readers. Our Editorial team creates it, and the client does not have sign-off. It’s signposted by the byline ‘Written by Time Out in association with [brand]’.
This is overseen by our Sales team. They consult the Editorial team about its look and feel, and make sure it is on-brand and will appeal to our readers. Both Time Out and the client have sign-off. It’s labelled as ‘paid content’ with the byline ‘Written by Time Out. Paid for by [Brand]’.
This is where we give space in our magazine or digital platforms over to a client. Again, this is overseen by our Sales team, and there’s no sign-off from Time Out – the only instances where we’d intervene is if we think it’s inappropriate for our readers. Ads aren’t labelled but you’ll know them when you see them – they don’t look like Time Out content.
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