Video of pro skier jumping off the edge of Matterhorn will make your palms sweaty

Zermatt’s Matterhorn Glacier Paradise network of mountain lifts connects the Valais resort with the highest cable car station in Europe (3,883 metres above sea level). During the 45-minute journey by gondola then cable car, which transports you across glacial crevasses, you can listen to commentary about the engineering work, as well as take photos of famous summits such as the Matterhorn and Weisshorn – there are 38 four-thousanders in the area.

The iconic image of Switzerland’s most famous mountain is to be cut from the packaging of the much-loved Toblerone chocolate bar, when the company moves some of its production to Slovakia later this year. ‘Swissness’ legislation introduced in 2017 means there are strict rules about how companies present products that aren’t made exclusively within the country, including imagery used on packaging. Moving part of its operation outside of Switzerland means that Toblerone can no longer angle its pleasingly triangular chocolate as Swiss, also partly due to the chocolate being milk-based, as these products need to be made entirely within the country to use distinctive Swiss imagery. It ends a 53-year-long spell of the Matterhorn gracing the packaging of a product that was first sold in Bern back in 1908. According to Mondelēz, Toblerone’s US-based owner, the replacement image will be a more generic Alpine scene. It seems that the Matterhorn’s time in the Toblerone spotlight has peaked.

Zermatt is the highest resort in Europe and the place to come for scenic skiing – at every turn, vistas of the mountains remind you that the long journey up to the resort is worth it. Almost as soon as you arrive, the charm of the town and the Matterhorn skyline will make you warm to Zermatt. It is an all-year round ski destination thanks to the adjacent glacier and is rated one of the most snow-sure destinations. A sunny climate and the chance to ski into Italy on your daily runs are added bonuses. The area is also a renowned winter hiking destination. The town itself has plenty going on – there's a thriving gourmet restaurant scene, après-ski for young and old alike, and a welcoming atmosphere that’s as typically Swiss as they come.