Found in the Playa de Poniente district, the Mercure Benidorm is a luxurious spot for exploring the best parts of town. Combining a modern aesthetic with beachy textures, the hotel channels its Costa Blanca location through a neutral cream colour palette, rattan seating and indoor olive trees, while rooms themselves have large comfortable beds, marble bathrooms and massive mirrors that allow the light to bounce around. They vary between Spacious, bright rooms, exclusive penthouses and duplexes overlooking the Mediterranean-feeling swimming pool (with its own bar). On-site gym facilities are available for early risers looking to get a workout in before the substantial breakfast spread. While there are plenty of great restaurants nearby, the hotel’s Malaspina specialises in deliciously fresh seafood served on large sharing dishes that are perfect for couples on romantic trips.
Time Out tip: A sunset stroll along Tossal de la Cala is the best spot for a bird’s-eye view over the mini-Manhattan of Benidorm. Some of the earliest traces of human inhabitation in the area were discovered on this rock, check them out between snapping pictures of the glowing pink skyline.