What started out as a hobby turned into a business rife with hard work for Teh Chin Hua. He would regularly go to a kelong in Sembawang to fish – a practice that is now illegal – when the original owner wanted to give it up. “When I took over the farm, it was just to play,” Teh chuckles. “The owner told me that the operating cost is low, but when I took over I realised it’s actually very expensive so I had to start farming to earn money.”
Business was easier 12 years ago. Boats from Hong Kong would buy up his entire supply of tiger grouper. To increase profits, Teh bought another kelong in Pulau Ubin. But four years ago, the boats stopped coming to Singapore. That’s when 28-year-olds Wong Jing Kai and Bryan Ang stepped in. Ang met Teh on a fishing trip and decided to help him with his struggles. Like true millennials, they turned to the internet. “We wanted to bridge the gap between Singaporeans and local seafood,” explains Wong. “Normally, you'd start with restaurant deliveries but we wanted to reach out to the community first – we went door to door around our estate before becoming the first kelong to establish an online store.”
Aside from supplying to restaurants like Level33, Salted and Hung, Dehesa and Labyrinth, Ah Hua also has a couple of eateries of its own to showcase its produce. “The biggest challenge for us is the lack of appreciation for local seafood,” says Wong, “people would rather pay slightly less to get something from the market, which is not as fresh as ours because we do same-day deliveries. We really value quality – right down to the feed – and customer satisfaction.”