Zest Seoul is a leading example in the bar industry concerning sustainability efforts. The name — other than referencing the rind of a citrus fruit — is also an abbreviation for ‘Zero-Waste’, which is a key philosophy the Cheongdam-located watering hole has taken. Here, the bar showcases its unwavering dedication to creating a greener and more sustainable bar scene beyond locally sourced products direct from farms. From sourcing their raw honey from urban beekeepers in Seoul to collaborations with local artisans and micro-distilleries, Zest Seoul certainly does their part for the environment. The venue even banned soda PETs & aluminium cans by making their soda, tonic, and even coke in-house with upcycled ingredients – these disposable waste and large amounts of food would have instead been thrown away.
What does the bar of tomorrow look like? How can bars ensure a responsible and sustainable future for the industry?
Addressing these questions is the Bar World of Tomorrow, a collaborative initiative that aims to raise awareness and foster unity in the bar community for a more sustainable future. The brainchild of Pernod Ricard, Trash Collective, and the Sustainable Restaurant Association, this visionary programme equips bartenders with the knowledge and tools to adopt more sustainable practices in their operations – from using fresh ingredients and practising responsible alcohol serving to implementing effective waste management strategies.
At Time Out, our mission is to help you go out and explore the best the city has to offer. We are proud to champion the bars that demonstrate a genuine commitment to sustainability. In partnership with Pernod Ricard, we are awarding the first-ever “Bar of Tomorrow” title to one bar in Seoul that goes above and beyond to lead a more sustainable bar scene.
We’re giving a toast to these eco-conscious bars in Seoul that are leading the charge towards a greener, more responsible drinking culture. Here, read all about the nominees’ remarkable achievements and enjoy a sustainable cocktail the next time you're out exploring Seoul.