

In the ‘80s, many of us listened to the radio the way that people nowadays cradle their phones. It’s a time that’s foreign to both Millennials and visitors to modern Seoul, but dig around for old footage of the National Song Contest, and you’ll find singing ajummas, kids and proud grandmas from all over Korea who have competing ever since November 1980. The longest-running music program in Korean history, the TV show and contest mainly takes place in rural districts like Chungcheongnam-do to pick the town’s most captivating performer. It’s a nation-wide program that bestows a generous amount of stage time to local restaurant owners and housewives alike who are as passionate as the crowd is, but when the show ends, the contestants return to their everyday lives in which they are only stars in the eyes of their families and friends. However, photographer Byun Soon-choel extends the contestants’ 15 seconds of fame by photographing their full-length portraits in “National Song Contest,” a photo series he’s named after the TV program.
Discover Time Out original video