Sally Kirby is a writer based in Taghazout Bay, Morocco. She is a writer with over twenty years of experience in the travel industry. Growing up between the UK and Africa, Sally has travelled extensively on both continents. In 2018 she settled in Morocco and has contributed to several travel guidebooks, including the Lonely Planet Morocco and DK Eyewitness Marrakech. An avid surfer and enthusiastic Arabic student, follow her journey on Instagram. 

Sally Kirby

Sally Kirby

Local expert, Morocco

Articles (6)

The 44 most beautiful places in the world, according to travellers who’ve seen them all

The 44 most beautiful places in the world, according to travellers who’ve seen them all

What is the most beautiful place in the world? Well, beauty is subjective – it’s in the eye of the beholder, so they say – so that’s really up to your own definition. To some, there’s nowhere more beautiful than Bolivia’s otherworldly mirrored salt flats; to others, California’s rugged coast takes the crown.  Luckily, the world isn’t held to the same rigid beauty standards as humans are. We asked our network of globetrotting travel writers to tell us the most beautiful place they’ve ever been to. The resulting list is a definitive, but by no means exhaustive, guide to the most stunning spots our planet has to offer. We update this list regularly, ensuring we’re including the big-hitters while considering the impact of overtourism and spotlighting lesser-known beauty spots. From gigantic glaciers and shape-shifting beaches to ancient woodland and lantern-lit cities, here’s what we reckon are the most beautiful places on Earth – chosen by travel writers who’ve seen them all IRL. Grace Beard is Time Out’s travel editor, based in London. At Time Out, all of our travel guides are written by local writers who know their cities inside out. For more about how we curate, see our editorial guidelines and check out our latest travel guides written by local experts.RECOMMENDED:⛰️ The most beautiful UNESCO World Heritage Sites🗺 The most underrated travel destinations in the world🧭 The best places to travel solo🏝 The best beaches in the world
The 50 best cities in the world in 2025

The 50 best cities in the world in 2025

People who don’t live in cities will tell you they’re busy, lonely and expensive places. But there’s a reason so many people choose to live in them: with world-class art and culture, unbeatable food and nightlife, buzzing neighbourhoods and a dizzying amount of stuff to do and see, there’s simply no better place to be.  Every year, we take the pulse of city living by quizzing thousands of locals across the planet about life in their hometowns. This year, more than 18,500 city-dwellers shared their insights on everything from food, nightlife and culture to affordability, happiness and the overall city vibe. When urban living can sometimes feel isolating and costly, this year we wanted to get a sense of what, exactly, makes a city feel like home. Sure, the nightlife is great, but is the city safe and walkable? Is good quality food and art available at a reasonable price? Is it easy to make friends, find love, and access nature?  Livability was a key factor in our ranking this year. But a great city to live in is, naturally, a great city to visit. So, along with the thousands of responses from locals around the world, we asked Time Out’s global network of city experts to vote on the places they think are particularly exciting right now. After crunching all that data, here we are: Time Out’s definitive ranking of the world’s best cities in 2025. Read on to see how your hometown fared… RECOMMENDED:🛍️ The coolest neighbourhoods in the world right now🌎 The best things to do in the
The 14 best restaurants in Marrakech

The 14 best restaurants in Marrakech

Food and the sharing of meals is a huge part of Moroccan culture. Traditional recipes are handed down through generations; simple, seasonal and largely eaten from one dish – like tangia, a Marrakech speciality in a clay urn dish used to slow-cook meat, found all over the city, from food stalls to candlelit courtyards.  Nowadays you’ll find tradition often meets modernity in Marrakech, and the city is sizzling with stylish new openings and global fine dining menus, from Australia to India to Japan. As Michelin-starred chefs raise the bar (and prices) in the city’s palatial hotels, the streets of Gueliz are aflutter with talk of the latest newcomers bringing minimalist dining rooms, farm-to-fork sharing menus and innovative cocktails to the city. Find our top picks below.  RECOMMENDED:📍 The best things to do in Marrakech🇲🇦 The best things to do in Morocco🏨 The best hotels in Morocco🌎 The best cities in the world Paula Hardy and Sally Kirby are writers based in Marrakech and Taghazout Bay, Morocco. At Time Out, all of our travel guides are written by local writers who know their cities inside out. For more about how we curate, see our editorial guidelines. 
The 19 best things to do in Marrakech

The 19 best things to do in Marrakech

Right now is a very exciting time to visit Marrakech, as it makes an excited dash to the future. This creative, unique city has undergone some serious architectural restoration, and is currently making a serious dash to the future. Here you’ll find a bunch of brand-new museums showcasing jewellery, desert gardens and ethnographic collections, a booming food scene and the city’s famous souks, selling anything you can dream of. You’ll find the absolute best in fashion, design, art and hospitality. Just remember this word: ‘Balek!’ (roughly translated as, ‘move it, donkey coming through!’).  What are some dos and don’ts in Marrakech? Marrakech is an open-minded and tourist-friendly city – that said, some awareness of Islamic beliefs will offer you a deeper appreciation of this beautiful place. In general, the less you wear, the more attention you’ll attract; modest-length, loose-fitting clothing is recommended. Souk shopping? Shop around until clear on your max price and stick to it. Take a meter taxi if available, or agree to a price before you set off.  RECOMMENDED:🥘 The best restaurants in Marrakech🏨 The best hotels in Morocco🇲🇦 The best cities in Morocco (that aren’t Marrakech) This guide was updated by Sally Kirby, a writer based in Morocco. At Time Out, all of our travel guides are written by local writers who know their cities inside out. For more about how we curate, see our editorial guidelines. This guide includes affiliate links, which have no influence on our e
The 10 best steaks in the world

The 10 best steaks in the world

What would be your death row meal? Some might choose sushi, many would choose pizza, but there’s a whopping proportion of us who would opt for a steak without a moment’s thought. Picture it: a generous hunk of freshly sizzled, melting beef, doused in smokey flavour and oozing all those salty, meaty juices, with some chips on the side. Drooling? Us too.  The good news? Outstanding steaks are being cooked all over the world, from Michelin-starred chefs searing it up in Paris to an Australian restaurant producing plates of meat in just 15 minutes – 15 minutes! So, for all the steak fanatics out there, we’ve called on our network of editors and international writers about their favourite spots for a steak in their city. Vegetarians and vegans of the world, we recommend you look away now. RECOMMENDED:🥪 The best sandwiches in the world🍝 The best cities in the world for food🌃 The coolest neighbourhoods in the world right now This list was edited by Liv Kelly, a writer at Time Out Travel. At Time Out, all of our travel guides are written by local writers who know their cities inside out. For more about how we curate, see our editorial guidelines.
The 7 best cities in Morocco (that aren’t Marrakech)

The 7 best cities in Morocco (that aren’t Marrakech)

Many are drawn to Marrakech, Morocco’s tourist capital, for its riads, souk shopping, nightlife and more – and I don’t blame them. But its popularity comes with a price, and if you prefer less tourist-centric cities, there are several others in Morocco that offer all the above (and more), without the crowds. Head to the north – Casablanca, Tangier and Rabat – to experience progressive and thriving cities. Here you’ll find historic kasbahs (fortresses), medinas, souks and palaces alongside state-of-the-art theatres, museums and parks. In the south, laid-back ocean vibes flow in the coastal cities of Agadir and Essaouira. Ready to see another side of Morocco? Here are its best cities. RECOMMENDED:🏨 The best hotels in Morocco🛍️ The best things to do in Marrakech🥙 The best restaurants in Marrakech Sally Kirby is a writer based in Taghazout, Morocco. At Time Out, all of our travel guides are written by local writers who know their cities inside out. For more about how we curate, see our editorial guidelines.