Sally Kirby is a writer based in Taghazout Bay, Morocco. She is a writer with over twenty years of experience in the travel industry. Growing up between the UK and Africa, Sally has travelled extensively on both continents. In 2018 she settled in Morocco and has contributed to several travel guidebooks, including the Lonely Planet Morocco and DK Eyewitness Marrakech. An avid surfer and enthusiastic Arabic student, follow her journey on Instagram. 

Sally Kirby

Sally Kirby

Local expert, Morocco

Articles (3)

The 50 best cities in the world in 2025

The 50 best cities in the world in 2025

People who don’t live in cities will tell you they’re busy, lonely and expensive places. But there’s a reason so many people choose to live in them: with world-class art and culture, unbeatable food and nightlife, buzzing neighbourhoods and a dizzying amount of stuff to do and see, there’s simply no better place to be.  Every year, we take the pulse of city living by quizzing thousands of locals across the planet about life in their hometowns. This year, more than 18,500 city-dwellers shared their insights on everything from food, nightlife and culture to affordability, happiness and the overall city vibe. When urban living can sometimes feel isolating and costly, this year we wanted to get a sense of what, exactly, makes a city feel like home. Sure, the nightlife is great, but is the city safe and walkable? Is good quality food and art available at a reasonable price? Is it easy to make friends, find love, and access nature?  Livability was a key factor in our ranking this year. But a great city to live in is, naturally, a great city to visit. So, along with the thousands of responses from locals around the world, we asked Time Out’s global network of city experts to vote on the places they think are particularly exciting right now. After crunching all that data, here we are: Time Out’s definitive ranking of the world’s best cities in 2025. Read on to see how your hometown fared… RECOMMENDED:🛍️ The coolest neighbourhoods in the world right now🌎 The best things to do in the
The 10 best steaks in the world

The 10 best steaks in the world

What would be your death row meal? Some might choose sushi, many would choose pizza, but there’s a whopping proportion of us who would opt for a steak without a moment’s thought. Picture it: a generous hunk of freshly sizzled, melting beef, doused in smokey flavour and oozing all those salty, meaty juices, with some chips on the side. Drooling? Us too.  The good news? Outstanding steaks are being cooked all over the world, from Michelin-starred chefs searing it up in Paris to an Australian restaurant producing plates of meat in just 15 minutes – 15 minutes! So, for all the steak fanatics out there, we’ve called on our network of editors and international writers about their favourite spots for a steak in their city. Vegetarians and vegans of the world, we recommend you look away now. RECOMMENDED:🥪 The best sandwiches in the world🍝 The best cities in the world for food🌃 The coolest neighbourhoods in the world right now This list was edited by Liv Kelly, a writer at Time Out Travel. At Time Out, all of our travel guides are written by local writers who know their cities inside out. For more about how we curate, see our editorial guidelines.
The 7 best cities in Morocco (that aren’t Marrakech)

The 7 best cities in Morocco (that aren’t Marrakech)

Many are drawn to Marrakech, Morocco’s tourist capital, for its riads, souk shopping, nightlife and more – and I don’t blame them. But its popularity comes with a price, and if you prefer less tourist-centric cities, there are several others in Morocco that offer all the above (and more), without the crowds. Head to the north – Casablanca, Tangier and Rabat – to experience progressive and thriving cities. Here you’ll find historic kasbahs (fortresses), medinas, souks and palaces alongside state-of-the-art theatres, museums and parks. In the south, laid-back ocean vibes flow in the coastal cities of Agadir and Essaouira. Ready to see another side of Morocco? Here are its best cities. RECOMMENDED:🏨 The best hotels in Morocco🛍️ The best things to do in Marrakech🥙 The best restaurants in Marrakech Sally Kirby is a writer based in Taghazout, Morocco. At Time Out, all of our travel guides are written by local writers who know their cities inside out. For more about how we curate, see our editorial guidelines.