Q&A: Maxrelax
The newly formed artist group currently resides at New INC, a selective creative space for those in art, technology and design. The group includes Don, who has worked in the fashion industry for over seven years; Paul, who specializes in fabrication; Jesse, who studied new media at UCLA; and Drew, who is in charge of software. Maxrelax initially wanted to publish a lifestyle magazine on “stuff they like,” but the group has moved a step further by collaborating with PKM artists and recognized fashion designer, Kye, to explore internet culture as a tool for building and marketing their exhibition.
What is it like working at a studio in the middle of nowhere in Ilsan?
Don We call it “shedlife.” Every day, it’s ramen, Spam, microwaveable rice and soju.
Paul But we have so much work to do, so it’s almost kind of a good thing. On weekends, we periodically go to Seoul, take a break and have a warm shower.
So, PKM is also a residency, like NEW INC.
Jesse Yeah. We started out last year doing design work for PKM. We did their entire branding strategy, their logo and helped them design their booth at Hong Kong Art Basel. The curator was into creating a generation-defining show to talk about new art being
created in Korea.
What’s the vibe at New INC like?
Drew In a lot of ways, it’s a glorified co-working space at its barebones, but the New Museum doesn’t own anything, and the strongest advantage of the program is the general community network. It’s really rare to know someon