Prism
‘It started with spectacles, because I have to wear glasses and I couldn’t find any. Every time I liked a friend’s pair, they were vintage – which meant I couldn’t buy them. So I eventually just produced my own.’ Designer Anna Laub is showing me round her store on burgeoning style-hotspot Chiltern Street (also home to the André Balazs hotel Chiltern Firehouse, as well as armfuls of independent fashion retailers for the connoisseur). Like Coco Chanel, who famously looked in her wardrobe and designed what was missing, Laub has quickly found a market for a clothing label designed completely according to her own wish list. After specs, she designed sunglasses, and then swimwear, when she struggled (like most women) to find decently fitting bikinis for her body shape. ‘You wouldn’t buy a T-shirt and trousers in a set, so why buy a bikini top and bottom in one? It doesn’t make sense.’ So Laub designed the dream swimwear collection for the non-standard sized woman – that is, almost all of us. On one rail in the store, there are 12 variations of the same bikini – including skimpy bottoms, normal briefs, ’50s style pants and jumbo retro granny pants – each named after a holiday destination (Positano, St Tropez, Honolulu…)
These can be matched with triangle tops, bandeaux, bras and moulded cups, according to taste and wobbly bits. At around £150 a set, it’s more expensive than a £40 off-the-peg pair from Next, but a bikini presents women at their most exposed, and despite being the sma