Type Love with Sans Serif
The anonymous photographer talks typography, nude models, and a travelling global exhibit
For the last 5 years, Sans Serif (AKA @sansserifit on Instagram) has been making the real seem surreal with his human letter photography. The anonymous artist who has been touring “Once Upon a Type” all over the world is showing his work for the first time in Tel Aviv. As he prepares for his solo exhibit this weekend, he explains the origins of the project, what it takes to get these amazing shots and what he plans to do in zero-gravity
How did @sansserifit start?
As a graphic designer who loves typography, I've been collecting old signs letters for many years: metal, wood, neon glass and plastic, from the 40's to the 80's, saved from recycling or bought at flea markets in Tokyo, Brazil, London, Portugal, Argentina, Tel Aviv and all over the world. One day, while moving the letters around the house, I started to notice the connection between them and my body. How they hung or lay became a new structure, creating a new hybrid of choreography and typography. The first photo session with a dancer from Berlin was published online in photography galleries, and I instantly started receiving messages from dancers who liked the concept and who asked to be part of the "project" (which wasn't one at that point). 5 years later, more than 90 sessions with people from over 25 countries and I’m still discovering new ways to fuse the body and the letters.
© sansserifit
How has the project evolved ove