Murray Hill
Before becoming a mom, Elizabeth Westcott-Pitt moved around a lot, soaking up the cachet of Greenwich Village, the swankiness of the Upper East Side, and the hustle and bustle of midtown. Four years ago, the marketing consultant and her husband, Colin, a brand director for Malibu Rum, decided they needed another change of scenery. They bought a two-bedroom, two-bath co-op at 32nd Street and Madison Avenue—smack in the middle of an area many Manhattanites consider a Greek-sweatshirted heart of darkness. (Even the maps in taxicabs leave much of the district a blank, uncharted gray.)
But when Elizabeth gave birth to daughter Ava this past April, the Westcott-Pitts never considered moving to a new neighborhood, despite inquiries from friends and family. “Sure, the postgrad situation is still prevalent, but there are more and more families moving in,” Elizabeth says. “The area offers a lot more than just the strip of popular bars and pubs on Third Avenue.”
Murray Hill stretches from 23rd to 40th Streets, east of Fifth Avenue. Buildings like the Biltmore (on 29th Street) and Windsor Court (on 31st) swarm with the barely-21 crowd. But young couples are increasingly discovering the locality’s perks—from well-regarded public schools to the Kips Bay movie theater and Madison Square Park. Most important is the stock of relatively affordable two-bedroom apartments —some in doormen buildings with amenities. According to brokers at Prudential Douglas Elliman, the average price per square f