Family portrait
Max Brenner, the owner of Chocolate by the Bald Man, started his sweets empire in his native Israel 13 years ago, and has since expanded it to Asia, Australia, Philadelphia and, in 2006, NYC’s Union Square. His luscious, imaginative offerings might not be kind to parents’ waistlines, but they get kids jumping up and down (and up and down and up and down). Diving into Max’s Palace Famous Chocolate Mess Party (warm chocolate mud cake with chocolate sauce, whipped cream, ice cream, chocolate candy, toffee, and bananas or strawberries) or any other fanciful specialty is pure bliss for little sugar fiends. Brenner’s new cookbook, Chocolate: A Love Story, due out on November 2, conveys his passionate views on life, love and, of course, the sweet stuff. Max lives in Gramercy Park with his wife, Liron, a civil engineer, and their daughter, Nellie.
What drew you to NYC?MB It’s the main city to create buzz. We decided as a company that this is the most interesting market for us.
How has parenthood changed your lives?LB I think that it made me less selfish. It made my heart grow ten times bigger, and it made us more complete as a family.MB For me, it was really a complete change in life. I’m 41 now, so it took me some time to decide if I really wanted to take this path of fatherhood and family. I had lots of concerns, especially because this is an irreversible responsibility. And eventually I said, I have to do it and try, and—LB It turned out good.MB My imagination is very powerful, an