An immersive whispering spa is coming to San Francisco
You know that feeling you get when someone whispers into your ear and it sends a shiver of goosebumps straight down your spine? If that surprising, yet soothing, sensation sounds familiar, then you may have experienced ASMR, autonomous sensory meridian response.
What most practitioners refer to as a “pleasant tingling feeling,” ASMR provides a unique sensory experience that might best be described as a brain orgasm, or more frankly, a mind fuck. Brushing, tapping, whispering, or even watching someone perform repetitive tasks like brushing your hair can trigger a low-grade rush of euphoria that starts in the back of the head and then travels down your spine and into your limbs.
“If you imagine that gut-wrenching feeling some people get when they hear the sound of nails on a chalkboard, that's what ASMR is like, except that it is intensely pleasurable and relaxing,” says Andrew Hoepfner, co-creator of Whisperlodge. “It's an impulse that you can't really control.”
Hoepfner, who has a background in immersive theater, was intrigued when he first learned of ASMR a few years ago. He reached out to Melinda Lauw, who has conducted research on the phenomena and created “tingle-inspired” artwork, and together the two design an immersive experimental performance unlike any in existence. In their first year, the team put on seven performances for over 250 people.
“Whisperlodge is an opportunity for people to explore and enjoy their senses,” says Hoepfner, who describes the performance as