Adi Fogel Hollander

The Fresh Paint Art Fair is launching a new decade with an expanded program breaking out of the boundaries of the Tel Aviv Fairgrounds with new, innovative formats and a multi-disciplinary main exhibition which deals, among other things, with the blurring of distinctions between different artistic disciplines   The Main Event Considered to be one of the biggest, most influential annual events in the Israeli art world with more than 30,000 visitors coming through, Fresh Paint is a contemporary art fair that spans six days of in a multitude of venues and mediums. Many of the top galleries and main art institutions in Israel attend, including the Tel Aviv Museum of Art and the Design Museum Holon, as well as international auction houses and art institutions like Sotheby's. You don’t need to be a millionaire to shop the fair, Fresh Paint has a unique model - the Independent Artists’ Greenhouse – which serves as a launch pad for selected, local Israeli artists whose work you can snag at wallet-friendly price points (at least by highbrow art standards). Also on deck is Fresh Design, a section dedicated to showcasing contemporary industrial and product design studios and projects. Founders Yifat Gurion and Sharon Tillinger, in conjunction with Faza, the creative content and production company, have launched the 11th annual renewal of Fresh Paint, the largest and most central event of its kind in Israel. The objective, as usual, is bringing the general public into close contact with