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This is officially Europe’s most beautiful ski resort

A study has combined the number of social media posts, followers, and online reviews to give each destination a ‘ski resort score’

Liv Kelly
Written by
Liv Kelly
Contributing Writer
Avoriaz, France
Photograph: Shutterstock
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Ski season is upon us, and while you might be thinking about which resorts are best tailored to your ability or are gonna be the kindest to your wallet, there’s the scenery to consider, too. 

Taking in some glorious mountain views is part of the deal though, isn’t it? That’s why it’s so helpful to know which destinations offer the most ‘grammable backdrops – and luggage-booking platform Bounce is here to help. 

By compiling the number of Instagram posts, followers (on the resort’s account), engagement rate, TikToks, and Tripadvisor reviews which mention words like ‘beautiful’ or ‘stunning’ (you get the idea), the company has given all the ski resorts an overall score, and the ranking has landed. 

Claiming the top spot as the most beautiful ski resort is Avoriaz in France, which boasts an impressive 170,000 Insta followers and the second-highest number of TikToks at 11,700. 

In second place was Val Gardena in Italy, with an impressive 487,000 Instagram posts and 11 percent of reviews mentioning how gorgeous the place is, and in third place it was Bankso in Bulgaria, which tops the ranks for TikTok posts with 15,500 and the highest engagement rate with 4.88 percent. 

Nice to see some lesser-known resorts getting spotlit, right? Read on for the rest of this ultra-scenic top 10. 

These are Europe’s 10 most beautiful ski resorts 

  1. Avoriaz, France
  2. Val Gardena, Italy
  3. Bansko, Bulgaria
  4. Cervinia, Italy
  5. Ylläs, Finland
  6. Alta Badia, Italy
  7. Alpe d’Huez, France
  8. Baqueira Beret, Spain
  9. Crans Montana, Switzerland
  10. Les Arcs, France

Un-ski-lievably good

Europe is blessed with ski resort options. Here are our guides on where to hit the slopes in Austria, Italy, Switzerland, or if you’re looking for somewhere budget or beginner-friendly.

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