The end of 2024 is hurtling towards us, so after you’ve decided where to visit this autumn, it’s time to start looking ahead for travel inspo for the new year – and SkyScanner’s Travel Trend report can help us with that.
Each year, the platform publishes a roundup of destinations that have seen the biggest surge in popularity based on searches by UK and US travellers. 2024 belonged to Marseille, but what about 2025?
In the UK, SkyScanner’s research found travellers’ interest is increasingly turning towards lesser-known, underrated destinations. Reggio Calabria in Italy is the top trending destination for UK travellers, with searches up by a staggering 541 percent.
The US saw a similar trend towards undiscovered holiday spots – more specifically, Americans are looking at more travel to overseas destinations, with an emphasis on relaxing breaks. Who can blame them, right? The top trending destination was Grand Turk Island in Turks and Caicos (searches were up 528 percent).
There was some overlap in the lists of trending destinations. Tromsø, a town that sits at the edge of the Arctic among the Fjords in Norway, saw searches up 129 percent in the US and 85 percent in the UK, meaning it ranks in third and seventh place, respectively.
These are the top trending destinations for 2025 among UK travellers, according to SkyScanner
- Reggio Calabria, Italy
- Tartu, Estonia
- Siem Reap, Cambodia
- Baltimore, USA
- Portsmouth, Dominica
- Córdoba, Spain
- Tromsø, Norway
- Panglao Bohol, Philippines
- Stuttgart, Germany
- Thiruvananthapuram, India
These are the top trending destinations for 2025 among US travellers, according to SkyScanner
- Grand Turk Island, Turks and Caicos
- Quepos, Costa Rica
- Tromsø, Norway
- Tucumán Province, Argentina
- Krabi, Thailand
- Luang Prabang, Laos
- Antwerp, Belgium
- Suva, Fiji
- Rotterdam, Netherlands
- Pago Pago, American Samoa, USA
New year, new bucket list
Planning your 2025 travel? Let us lend a hand. City breakers should check out our latest roundup of the world’s coolest neighbourhoods, as well as the best cities for food and nightlife. On a budget? Check out these super cheap destinations.
Did you see that these were the most popular holiday destinations this year, according to ABTA?
Plus: Could your passport soon be digital?
Stay in the loop: sign up to our free Time Out Travel newsletter for all the latest travel news and best stuff happening across the world.