Scatter My Ashes at Bergdorf's

‘I want my ashes scattered over Bergdorf’s’ – so said one lady-who-lunches in a 1990 New Yorker cartoon, giving this behind-the-scenes doc at the luxury New York department store its name. There is probably a brilliant documentary to be made at Bergdorf Goodman. Possibly in the suite of one of its oldest employees, no-nonsense eye-rolling 85-year-old personal shopper Betty Halbreich (Lena Dunham is making a TV comedy about her life). Or by taking a fly-on-the-wall look at its diamond-encrusted clientele, who don’t blink at parting with $6,000 for a pair of glittery silver Louboutin dancing shoes. No such luck.

Instead, fashion designers – including Karl Lagerfeld, Marc Jacobs and Diane Von Furstenberg – suck up to Bergdorf’s on camera. And we watch the store’s creative team rustle up its legendary Christmas window displays. The whole thing feels like a dreary 94-minute advert.