A projectionist records a movie called Evil Spirit in the cinema for purposes of piracy, breaking the law in the process. He is soon haunted by the dreadful ghost character in the film.
Coming Soon is a hit thanks to its perfectly timed jump scares and a well-written script. It was written by Sophon Sakdapisit, the same screenwriter behind Shutter (2004). Coming Soon was Sophon's directorial debut. But what really grabs your attention is how it breaks the fourth wall and directs the scare tactics to the audience, creating a more immersive experience.
This is the first Thai film to tackle the issue of movie piracy head-on. The film's catchphrase, "Do you want to see me die, huh?", posed a direct question to those supporting this illegal trade. It made it clear that the film industry will die if this continues.