Richard Ayoade
'I had been told how reticent Richard was about interviews and photoshoots, so I kept this as simple as possible. He was promoting his film, "The Double" so I told him I wanted to put a repeating image inside the polaroid to tie in with the idea of cloning or facsimile. Luckily, he agreed this would make the whole process as quick and painless as possible. He was also polite enough not to tell me if he thought it was a bit too clichéd.'