The Holborn offshoot of the indie Shoreditch original might look like it'd be too swanky to be included in a round-up of cheap hotels, but there are affordable options at this central London spot. The hotel’s 174 rooms come in four different sizes and the smallest, ‘Shoebox’ (around 14 sqm), can be bagged for the cheapest rate per night. Book directly and get 20 percent off, too. For your money, expect clever design, free wifi, a morning snack and fresh milk in your fridge, plus the two restaurant/bars Rondo and La Cave.
The mood: Trendy east London goes central.
Location perks? It sits conveniently slap bang between the British Museum and Covent Garden.
Budget range? From £200/n.