The Berlin-based glasses label has long been a mainstay for all fashion conscious locals since 2004, but the brand has hit the big time in recent years and some of their more experimental frames have been picked up by the likes of Lady Gaga and the Black Eyed Peas. The slick Hackescher Markt store recently underwent a revamp, and now perfectly showcases their extensive range of eyewear. Creators Philipp Haffmans and Harald Gottschling present their hand-made prescription frames and sunglasses on stark, industrial shelving units in this beautifully lit, ultra-minimalist store. There are a various different style ranges, dainty rimless specs, chunkier vintage numbers and their many collaborative models, like the 50s-inspired Beth Ditto shades or the over-sized sun visors from Bernhard Willhelm.
Time Out says
Details
Discover Time Out original video