1. Pembrokeshire
Of course, Pembrokeshire is a collection of places, but this spread of gorgeous coastal villages and unbeatable walks deserves all the attention it gets. The beaches of this western county win awards regularly, while its fishing villages may just be enough for the first-time visitor to consider the merits of such a life. Explore the UK's smallest city, St Davids, visit the serene little settlement of Dale or take an invigorating trek along the coastline. Pembrokeshire is one of the best destinations in the UK, let alone Wales.