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[title]They say a deli is only as good as its reputation, but what if that reputation is built on something a little more sinister? In Hulu’s new binge-worthy comedy Deli Boys, the Dar brothers must contend with the shocking truth about their late father: not only was he the proud mogul of ABC Deli, but he also ran a secret criminal empire. Now, they’ve inherited both his deli and his criminal ties. What could go wrong?
To celebrate the show’s premiere, Hulu is bringing the underground world of Deli Boys to life with a pop-up experience in New York City, Austin and Chicago. The Traveling Deli resembles a fully lived-in space, complete with flickering neon lights, cracked tile floors and questionably-filled pickle jars. Step inside and you’ll find all the commotion and criminal antics you could want alongside exclusive photo opportunities, show-themed swag, specialty drinks and a menu of snacks for free sampling that might raise a few eyebrows (in a good way) while supplies last.
New York City – Wednesday, February 26 (PAST)
Union Square | Broadway & 17th, Pedestrian Plaza (11am - 3pm) & Madison Square Garden | East Side of 7th Avenue between 30th & 31st Street (Before the 76ers vs. Knicks game from 5:30 pm - 7:30 pm)
The Deli Boys tour kicks off in the bodega capital of the world: New York City. It’s a place that embodies the show’s blend of pandemonium, humor and—let’s be honest—some questionable deli practices. First, the Traveling Deli truck will roll into Union Square, where you can step up to the window, order a snack and snap some photos. But pro tip: Don’t ask for anything too specific. You might just get more than you bargained for. (Or, you might get something surprisingly delicious. Either way, it’s a gamble.) Later that night, the truck heads to Madison Square Garden, where things will get even more chaotic during the Knicks vs. 76ers game. Forget your usual halftime snack run of soda and fries. The Truck is filled with deli-themed drinks and snacks for sampling that you'll be thinking about long after the game ends.
Austin – Saturday, March 8 & Sunday, March 9
SXSW, Congress Ave (12pm–6pm)
If you’ve ever thought that the schedule of events at SXSW couldn’t possibly get any wilder, think again. For their next stop on the tour, the Traveling Deli is bringing its chaotic love for crime—and snacks— to Austin. Whether you’re recovering from a late-night music set or getting caffeinated between panels, stop by to immerse yourself in the world of the Dar brothers. The Truck will be parked on Congress Ave, offering everything from specialty drinks to exclusive giveaway merch. You’ll also find a chance to really get into the show’s world—snack and beverage in hand, of course—while you consider just how deep the family’s criminal ties might go. Who doesn’t love a good snack and a little suspense?
Chicago – Sunday, March 16
Pioneer Court (River dyeing weekend for St. Patrick’s Day, 11am–5pm)
The Traveling Deli's final stop is Chicago, where it will arrive during one of Chicago's wildest weekends—St. Patrick's Day. While the city's iconic river gets its annual green makeover, the Deli Boys Truck will be serving up its own kind of colorful confections. It’s the perfect way to cap off the St. Patrick’s Day madness—more deli snacks, fewer shamrocks. The only thing more questionable than the river dye is the blood-red ketchup splattered across the counter.
If you can’t make it in person, don’t worry. You can stream Deli Boys now on Hulu here. Be sure to follow @deliboyshulu and share your experience using #DeliBoysHulu.