The Best Digital Marketing Classes, Certificates and Bootcamps Near Me
Photo Courtesy of Noble Desktop
Photo Courtesy of Noble Desktop

The best digital marketing classes, certificates and bootcamps near me

Looking to up your marketing game? These are what you need

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Economists predict that this year, a full 20% of all retail dollars spent will be spent online. As more and more commerce moves to the internet, it is more important than ever for any institution, organization or company looking to advertise its products to be cognizant of their online presence. Thinking about digital marketing can no longer be treated as an afterthought and there are a lot of professional opportunities available for skilled marketing professionals looking to help a brand take itself to the next level. Read on to learn about digital marketing classes and bootcamps and find out what are some of the best programs near you.

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The best digital marketing classes in-person & virtually

Digital Marketing Certificate Program

Noble Desktop offers a comprehensive Digital Marketing Certificate program that aims to prepare students with all of the professional skills training they need to become professional marketers. This course, which is taught by experienced professionals with years of experience in the industry, covers all of the major aspects of digital marketing, including data analytics skills, SEO training and social media marketing. These hands-on lessons aim to help students become prepared for professional digital marketing roles and all of the lessons are based on the kinds of practical work that marketers will need to do in order to produce successful marketing campaigns. At the end of the practical portion of the program, students will have created a portfolio of sample campaigns and projects that they can use as part of their job application materials and there are lessons and seminars that focus specifically on industry concerns. In addition, students will receive one-on-one career support from mentors and instructors who can answer their industry-related questions and help them prepare for the individual challenges they are likely to face on the job market.

Social Media Marketing Certificate Program

Noble Desktop also offers a comprehensive social media marketing certificate program which aims to help students learn how to utilize the tools and features of a range of different social media platforms. Since the communities, structures and features of different platforms vary wildly, skilled social media marketers will need to learn how to leverage the unique features of each platform in order to best advertise your product. For example, despite both being owned by the same parent company, Facebook and Instagram are incredibly different in how consumers utilize the platforms and how they support advertisers. In this program, you’ll learn how each of these platforms operates and how to shape and build your ad campaign to accommodate the users of each social media site. 

Once students are comfortable with the basics of working with different social media platforms, they will get the opportunity to design their own ad campaigns in practical exercises that mirror the kinds of marketing projects associated with these social media platforms. These projects will give students real-world social media marketing experience and will help them develop a portfolio of sample advertising projects that they can take with them onto the job market. This makes the certificate program ideal for anyone hoping to find work in social media marketing or simply anyone looking to become adept at all aspects of the social media marketing process (so that they can advertise their own projects or businesses).

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AI for Marketing

Artificial intelligence applications, particularly machine learning algorithms and large language models like ChatGPT and its various imitators, such as Google Bard, are becoming the talk of the town as more and more industries attempt to leverage these tools to streamline workflow and create content at a faster and more effective rate. This course provides students with the training they need to leverage these tools in a digital marketing context, with lessons focusing on how to best utilize these tools and how to write prompts for models that will provide you with inspiration or guidance in your digital marketing process. This course is a good supplement to other professional training programs and is an ideal way to learn how LLMs can be utilized as effective tools for digital marketing. As SEO practices shift in such a way as to discourage the wholesale creation of content using LLMs, learning how to use these tools in a way that benefits your advertising practices is more important than ever.

Google Ads Bootcamp

Google Ads is a simple but important tool for prospective advertisers looking to ensure that their websites are easily found with common good searches. Google is, by a relatively wide margin, the most visited website in the world and it is the go to search engine for almost everyone looking for local businesses. Google Ads allows companies to compete in a bidding process to have their search results appear as sponsored content on common (or less common) search queries, meaning that more and more eyes will be on your website as they search for related or relevant terms. This class will teach you how to start working with Google Ads, how to best plan out and execute a bidding strategy and how to ensure that you are able to leverage different search queries to your advantage. By the end of this course, students will have a deeper understanding of Google Ads and how to make use of the tool in their own advertising projects.

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Google Analytics Bootcamp

In addition to being sure that your websites rank highly on Google, it is also important to be able to track data concerning what queries are driving traffic to your website, what pages are most frequently being clicked and how different search terms are generating successful engagement. Google Analytics makes this data incredibly easy to track and gives users the ability to easily compare various data points against one another and against their own historic success in order to better understand what is working and what isn’t when it comes to Google related online advertising. Learning Google Analytics is vital for anyone hoping to succeed in the world of online advertising, since it is the most efficient way to collect data on the most important platform for finding new customers and generating engagement with your website.

Digital Marketing Short Course

General Assembly offers an immersive, career-focused program for aspiring digital marketers who want a slightly more accessible short course that will still help them find work in the field. This program provides students with hands-on lessons in the important fundamentals of digital marketing, including how to plan campaigns, how to gather data on those campaigns and how to shape advertising plans to specific platforms or sites. This program is taught by professional advertising experts and students will receive access to a wide range of different career support services, including mentorship and networking opportunities. If you are looking to build a new set of career-focused skills, this digital marketing course is a great way to get started.

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Search Engine Optimization for Beginners

One of the first skills that any aspiring digital marketer needs to learn is search engine optimization. None of the other major skills will matter if you aren’t driving traffic to your websites and search engines are the major way that most new users will discover your online presence. In this introductory search engine optimization course, students will learn the foundational skill associated with SEO, including how search algorithms operate, how to write and create content that accounts for these algorithms (without resorting to techniques that will make real visitors wary for your site), and how to keep content updated to account for the constantly changing algorithms that undergird modern search engines. This course is an ideal place to start for anyone looking to start advertising products or services online and the skills you learn in an introductory SEO course will help you build a greater understanding of digital marketing practices in future classes.

Social Media Advertising

Social media advertising is one of the most important aspects of online marketing, as more and more internet users treat their web browsers as little more than tools for accessing social media platforms (and this is even more prevalent in younger demographics, who are important targets for advertising campaigns). In this social media marketing course, you’ll learn the basics of building a coherent brand identity across social media platforms and you’ll learn how each individual platform offers tools and support for advertisers. This program is a good way to introduce yourself to the basics of social media marketing and to become more comfortable with the process of building organic online followings and translating that organic engagement into sales. This course (and other courses like it) provide students with the training they need to start making real progress in their advertising efforts using some of the most visited websites in the world.

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Facebook Marketing Bootcamp

Students looking for shorter, more modular training courses may want to learn the ins and outs of specific social media platforms, like Facebook or Instagram. These focused classes provide students with direct instruction on the specific tools and features of a given platform and how the users of that platform interact with it and the advertisers who also use the site. For instance, in this Facebook marketing course, you’ll learn how to utilize the Facebook market system for sellers, how to create group pages for your brand and how to interact with users at a mass scale. This course will provide students with hands-on experience working with Facebook and students will be introduced to paid and free marketing tools available on the platform.

SEO Private Training

If you are interested in learning a specific aspect of search engine optimization or you are just hoping to get personalized feedback on your current project, this private training program is a good way to spend a few hours perfecting your SEO skills. This private training session will pair you with a professional digital marketing instructor who can give you all of the attention and support you need to become more comfortable with a specific or narrow aspect of search engine optimization. While this course won’t be enough to cover everything there is to know about SEO, it is a great way to supplement your digital marketing training and prepare yourself for specific marketing tasks and goals that you hope to accomplish. Plus, since this is a private training course, you can enroll again if you find that there are other SEO-related concerns you want to spend time working on with a private instructor.

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Monetize Websites, Blogs, and Social Media with Affiliate Marketing

This only course will teach students how to leverage existing content and websites to generate passive income through affiliate agreements and links. This course focuses on providing students with the tools they need to build SEO friendly web content that they can present to potential affiliates who will provide them with passive income through per click advertising revenue. In addition, students will learn how to properly negotiate with affiliates and how to vet potential partners in order to avoid being scammed. This course is an ideal way for business owners and marketers to learn about collaborative marketing and content creation and gain a better understanding of the SEO practices needed to ensure that your websites are directing attention to both your content and your affiliates content.

Social Media Marketing Strategy

While it is important to understand how to utilize social media platforms and how to leverage the tools available to you, marketers also need a larger strategic plan when it comes to advertising online. This means understanding your product, your customers and the kinds of organic traffic and engagement you are trying to cultivate on various social media sites. Just like it is true that what works on Facebook may not work on Instagram, what works for a pet grooming business may not work for a farm and tractor supply company. Learning how to lay out a long-term plan, with clearly defined goals and strategies is an important part of learning how social media marketing can be leveraged to best fit the needs of any given project. This online course is a good first step for students looking to gradually learn the art of digital marketing, since it will cover the fundamentals of building a campaign that is tailored to your product and to the platforms you plan to utilize.

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Social Media Introduction

One of the first skills that any new digital marketing student needs to learn is how to leverage social media platforms to their advantage. Social media websites are among the most frequented web platforms online, competing only with search engines and online shopping platforms in terms of annual web traffic. This means that even learning just the basics of social media marketing can go a long way to helping you improve your chances of finding long-term customers and building support for your brand. This course covers the essential skills needed to utilize all of the major social media platforms currently in use and gives students hands-on experience in working with these platforms to better understand the tools that social media companies provide and the ways in which each individual platform operates. Learning the differences between these platforms is essential, since what works on one platform is unlikely to generate results on another platform.

Email Marketing Bootcamp

While it may not seem like the most glamorous aspect of online marketing, email marketing practices are an important part of any successful online campaign. Not only are they important for reaching new customers, but email advertising is important for retaining customers and getting them to return to your site over and over again. If you are a business or service that wants to build a base of repeat customers, learning how to write and craft successful and enticing email marketing campaigns is an important skill to pick up. This course will teach students how to write professional marketing emails and how to send and stagger their emails in such a way that entices potential customers, rather than convincing them to redirect your emails to a spam folder. Professional digital marketers will need to learn a lot more than just email marketing, but a well-rounded marketer shouldn’t skimp on getting professional email marketing training just because it isn’t the most exciting aspect of online advertising.

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Social Media Marketing Summer Program for Teens

High School students interested in learning more about social media marketing may want to consider enrolling in a summer program like the one offered by NextGen Bootcamp. This course will help students develop the skills they need to utilize social media platforms as advertising platforms. This training can help students develop important professional skills that will help them in virtually any field or it can help them work on their own online advertising projects, which can be good for anyone hoping to make a name for themselves in a creative field. Students will get hands-on experience working with the tools offered by Facebook, Instagram, TikTok, Twitter and Linkedin and they will learn how to shape their specific goals to match the affordances of a given platform. This course is a great introduction to both the world of online marketing and the specific, increasingly relevant professional lives of social media marketers.

Digital marketing corporate training for employees

If you are working on a team project and you feel like your team members would benefit from group training in digital marketing, there are a range of different options available to you. You can enroll your team members in a shorter course that teaches specific aspects of digital marketing or you can enroll them in a more comprehensive course designed to help them learn all they need to know in order to run a personalized digital marketing campaign for your business, institution or brand. You can even offer your team members classes in focused courses covering individual social media platforms or tools offered by Google. These classes can be offered at your corporate office or they can be offered in a private digital classroom that your team members can attend from their homes or from their workplace. You can also offer your team members the opportunity to learn these essential digital marketing skills on their own by purchasing group vouchers (at a discount) to any of the open enrollment classes offered by Noble Desktop. This is a perfect way to help your team members become more skilled at any aspect of digital marketing and it is sure to help your entire team run more smoothly.

Learn more about digital marketing courses and careers

What is digital marketing?

Digital marketing has a number of components, but it broadly refers to any attempt at advertising a product, service or institution in a digital space. In the past, this has mostly been about translating traditional advertising projects to an online space (and, in many ways, this is still true, as pre-roll ads, for example, are just commercials in a different medium), it has expanded to include everything from running branded social media accounts to complex data analysis of customer and consumer habits based on evidence gained from online tracking systems. Learning digital marketing will cover all of these skills and more, helping students become robust marketers in their own right.

What careers are available within digital marketing?

Digital marketing is an expansive field that offers professionals a large number of different career opportunities depending on their training and specialization. In addition to digital marketers, who are marketing professionals who handle all of the major aspects of an online marketing campaign, there are social media specialists (who unsurprisingly manage social media campaigns, including running accounts for clients), search engine specialists, paid search managers, digital analysts, content managers and a host of other professional roles under the banner of digital marketing.

SEO specialists, paid search managers, web optimization specialists and content managers all work in various capacities to ensure that a company or client’s web presence is generating traffic and is converting engagement into sales. They will be responsible for making sure that a company’s website has good SEO and that their websites are built to drive traffic to points of sale. They will also need to keep up on changing trends in the SEO landscape as well as new methods of optimizing websites for use by customers and by the algorithms that determine how a website ranks on various search engines.

Digital analysts are a more data focused position, aimed at tracking customer and visitor data to help digital marketers better understand what is working and what isn’t working on a given advertising campaign. They will need to understand how to use programs like Google Analytics and Semrush and how to work with the data tracking tools offered by various social media platforms. They may also work alongside data scientists or data analysts to implement new systems to track and record consumer data in more granular or efficient ways. They will also work with financial accountants to track ROI and performance on the campaigns they are overseeing.

Social media strategists (also called social media marketers, social media managers or social media specialists) work primarily on establishing and maintaining a brand or company’s presence on social media platforms. This will require them to learn how these platforms work and devise strategies that are tailored to their employer or client’s specific needs. They may also be in charge of running social media accounts and interacting with customers on those platforms in order to generate organic engagement and build brand awareness.

Are digital marketing classes difficult?

Digital Marketing classes can be intimidating for new students because they cover such a wide range of different skills and they require students to become adept at everything from content creation to data analytics. However, these classes are actually very accessible for beginners since they tend to cover the fundamental principles that digital marketing skills build up. There are a lot of beginner-friendly classes that aim to make digital marketing skills easy to pick up and these classes tend to focus on practical lessons and exercises that will make sure that students are comfortable with the foundational skills needed to become successful digital marketing professionals. While the classes can be difficult (and they are often immersive, career-focused courses that require a lot of time and dedication), anyone who commits the time and effort to learning the skills can become a digital marketing expert.

Are digital marketing classes worth it?

Looking at the time and cost associated with a digital marketing class might be intimidating and students may want to know if it is worth it to enroll in a program. Digital marketing courses are a great way to find a new, in-demand career or to learn essential marketing skills needed to grow your own personal brands, businesses or projects. Whether you are aiming to build a new professional career or just get your own projects off the ground, enrolling in a digital marketing class is going to pay long-term dividends. 

Career-focused bootcamps and certificate programs are designed to help students become professional marketers, which is an ever growing career field given the importance that business and institutions place on online marketing. For students looking to become professional marketers, these programs are an excellent way to learn all of the skills you need to become either a Digital Marketer or Social Media Strategist. Digital Marketers earn an average salary of about $65,000 annually. Social Media Strategists earn about $75,000 a year and more specialized markets can earn upwards of $100,000 annually. 

Digital marketing classes are still well worth the time and effort to enroll in if you are working on any personal project that you think would benefit from online marketing. This can include things like start-up businesses but it can also be useful for social activist projects, personal creative work or getting events off the ground, since having a strong online presence is important to getting your work and ideas noticed. Learning how to leverage these online marketing tools to our advantage is an important part of building brand identity or getting your work noticed and enrolling in a few specialized digital marketing classes can significantly boost your chances of success.

How long are digital marketing classes?

The length of a digital marketing class will largely depend on how immersive the course is and what kinds of lessons it is aiming to teach. Since digital marketing is such a wide and varied subject with so many different components that one can learn, these classes can last for several weeks of full-time instruction or several months of part-time instruction. While there are shorter classes available, these tend to only teach specific subsets of digital marketing (like how to market on specific social media platforms or how to use tools like Semrush), so students looking to pick up all of the digital marketing skills needed to find professional work will need to enroll in multiple courses, extending the time of their studies. 

The time it takes to complete a digital marketing program is also heavily contingent on the question of whether or not you are pursuing a career change or attempting to learn marketing skills to help build your own brand. If you are looking to become a professional marketer or social media strategist, you’ll end up spending a lot more time in the classroom than if you are just aiming to learn how to better leverage specific tools to help advertise your product, service or brand. 

How much do digital marketing classes cost?

Similarly, the question of how much a digital marketing class costs is going to hinge on whether you are looking at an immersive, career-focused certificate program or shorter subject classes aimed at helping students learn individual aspects of digital marketing. Longer, more involved classes will naturally be more expensive, often costing several thousand dollars to enroll in, but these classes aim to provide students with the tools needed to find new, in-demand, high paying jobs as professional digital marketers. These programs also tend to provide students with individual career support services which are incredibly helpful for anyone looking to find work in the field upon graduating. This means that while the initial price tag looks intimidating, it is well worth it in the long term for anyone looking to improve their lifetime earning potential.

Shorter, more focused classes are naturally going to be less expensive, since students aren’t using as much of an instructor's time, but they are better suited for individuals looking to learn specific individual skills, rather than students looking to become professional online marketers. For example, if you are looking to market your own lifestyle brand on TikTok, you can spend far less money on training than someone who is looking to start a new career at an online marketing firm. There are also on-demand resources, which are going to be even less expensive, since there is no live instructor and the material is prefabricated. These courses however, will only be suitable for students looking to learn fairly specific skills quickly, since there is no support structure in place to help ensure that students learn the skills and complete the program. 

Aspects of digital marketing

Content creation

Whether online or in traditional advertising, one of the earliest steps in the process is creating the content that will be used to advertise your project. This can include commercials, banner advertisements, social media campaigns, sponsored blog posts and a host of other branded content. Learning how to create this content is an important step, because nothing else matters if audiences aren’t being drawn to the advertisements you are creating. Creating compelling content that customers want to consume, is an important aspect of ensuring the success of a campaign.

Data collection

One of the major revolutions in the modern digital marketing landscape has been how easy it is to track user behavior and gather data on everything from what search terms are drawing eyes to your website to how long visitors spend on average on any given page. This immense amount of data makes building online advertising campaigns more focused than ever, but it can also be overwhelming, especially if you don’t know what to do with this data and how to translate that data into sales. However, as tools become more sophisticated and offer more robust features, it is becoming easier than ever to not only collect this data but also to make use of it.

Google Analytics

One of the primary tools to assist in the data collection, organization and interpretation process is Google Analytics. Google Analytics is a collection of different data collecting and visualization applications that will allow users to see what search terms are directing users to their site, how their website fares in Google’s search algorithm and create detailed charts and graphs to compare different aspects of a website’s traffic or compare the website’s traffic over time. These analytic tools give users a better understanding of how visitors are interacting with their webpages and how they can better guide users to their pages using Google’s various advertising features.

Web design

Essentially, if you offer a product or service to the public, you need a website in order to attract attention and get eyes on your brand. Having a strong, memorable and evocative web presence is an important aspect of the digital marketing process, especially if you are selling a service or primarily utilize a virtual storefront. This includes making sure that the website communicates information properly (the website for a tractor supply store will want to look very different from the website for a pet salon) and that the site it easy to use and navigate (if your customers can’t easily find things like contact information or prices, they are liable to just go back to Google and look for the same product or service elsewhere).

Social media management

A staggering amount of daily web traffic is dedicated to users visiting various social media platforms (4 of the 5 most visited non-search engine websites are social media platforms) and if you aren’t leveraging this, you will lose out on a lot of eyes and potential customers. Learning how to effectively utilize social media as a tool for advertising will require you to understand the platforms, their media ecosystems and the tools that the platforms offer to assist sellers and advertisers. For example, if you want to market on Facebook, you’ll want to understand how to create and leverage group pages, how to build a page for your own business and how to make use of the marketplace features. In addition, you’ll need to understand how users that frequent Facebook expect to interface with the site and how those expectations differ from users of other platforms. 

Search engine optimization (SEO)

In the modern marketing ecosystem, the vast majority of customers’ first impulse to find a product or service they are looking for is to turn to Google or a similar search engine. This means that building your web presence to rank highly on these search engines is an important part of digital marketing. This process is called search engine optimization and it is an ever changing process that digital marketers need to keep up on. As companies (particularly Alphabet) change their algorithms frequently, it is important to be sure that you are constantly producing new content and keeping your web presence up-to-date and in line with the expectations of major search engines. Learning SEO skills (particularly how to update content for SEO purposes) is vital to keeping up with competitors in the digital marketplace.

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