A holiday in the Christian calendar, Easter is also celebrated throughout the U.S. by people who enjoy spring and the idea of bunnies and Easter egg hunts. Plus: chocolate for days. We all love a reason to get together and celebrate, and WalletHub has prepared a list of surprising stats about Easter—like the most expensive Easter bunny you can buy (it’s more than a lot of people’s annual salary) and what method people use to devour one (ears or cottontail first?). Here are some fun things about how Americans celebrate this Pagan-based holiday!
That most expensive Easter bunny?
Yeah… it costs $49,000. It was made in 2015 and had 1.7 carat diamonds for its eyes and was surrounded by eggs covered in gold leaf, according to ABC News.
And how do most people eat their bunny?
The ears are infinitely appealing, and 77 percent of Americans start there first. For other cuts of meat, 16 percent nibble the feet first and only 6 percent gobble the tail at the outset.
What do most people prefer their Easter eggs to be filled with?
I’m shook. A whopping 41 percent want it to be solid chocolate, while 36 percent prefer a filling of peanut butter, caramel or chocolate ganache (I’m solidly in this percentage), while 23 percent of wierdos want it to be hollow. Why would you want nothing but air inside? I guess I have strong feelings on this one!
What are some expenses associated with the holiday?
People will spend $3.5 billion on clothes (that nice Sunday dress, right?), $7.4 billion on food, $3.3 billion on candy and $3.8 billion on gifts.
What’s in those Easter baskets?
Parents will tuck in small toys, sidewalk chalk, books and candy. Of the candy, 29 percent will be chocolate eggs and bunnies, 25 percent will be jellybeans, and 14 percent will be Peeps. Sweetly, the tradition often continues after kids grow up and move out of the home. Sixty percent of parents plan on sending Easter baskets to their kids who live out of the home. Unsweetly, 80 percent of parents admit to raiding their kids’ baskets.
What are other activities besides devouring candy?
The Easter egg hunt leads the pack, with 83 percent setting that up for their kids. Eating candy is 69 percent of the day’s activities, matched by dying eggs, followed by 58 percent taking family photos and 57 percent of preparing Easter dinner.
Are the high prices of eggs affecting plans?
Yes. WalletHub says that 47 percent of Americans will skip dyeing eggs this Easter due to the price of eggs.
Where was the world’s largest Easter egg hunt?
Winter Haven, Florida, where half a million eggs were hidden in 2007.
What was the methodology for this information?
WalletHub used its own projections, plus information from the Bureau of Labor Statistics, the National Retail Federation, Hallmark Cards, the National Confections Association, Guinness World Records, YouGov, the PR Newswire Association, Candy USA, the Association of Religious Data Archives, and other news reports.
Finally, what’s the average price of a dozen eggs this year?
As of February 2025, nationally, the average is $5.90. That’s significantly less expensive than what we’ve seen, but at any rate, maybe this year, people can decorate wooden eggs from Joann before the store permanently closes its locations.