As temperatures plummet across the country, travelers are trading in their winter woes for sunnier, warmer adventures. According to Airbnb, January has become one of the hottest months for booking trips, second only to the bustling summer travel season. Airbnb surveyed Gen Z to uncover where—and how—they’re escaping this winter, and one of their favorite spots is right here in the U.S.
Airbnb’s findings reveal that over 75% of Gen Z travelers are turning to the app to plan quick winter getaways. With their tech-savvy, budget-conscious approach and always-on-the-go lifestyles, this generation is all about uncovering hidden gems and prioritizing wellness. Unsurprisingly, “Nature” is one of the most searched terms by Gen Z users on Airbnb, and their chosen destinations reflect a love for outdoor activities, natural wellness, and vibrant cultural experiences.
This season, Gen Z is flocking to sunny beach destinations across the globe. Topping the trending list are Porto Seguro and Praia in Brazil, along with Sydney, Australia. Closer to home, the greater Orlando area in Florida is making waves. It's the ultimate playground for Gen Zers looking to unleash their inner child at some of the country’s top amusement parks. But it’s not all about roller coasters—Central Florida also offers pristine golf courses, sparkling lakes, and countless outdoor activities. It's the perfect spot for soaking up the sunshine or indulging in self-care.
If you're in need of some travel inspiration this winter, check out the full list of Gen Z's trending destinations here.
Top trending Gen Z winter destinations
Porto Seguro, Brazil
Praia Grande, Brazil
Sydney, Australia
Greater Orlando, FL, United States
Alicante, Spain
Munich, Germany
Osaka, Japan
Punta del Este, Uruguay
Playa del Carmen, Mexico
Bangkok, Thailand