Travel today is about more than just getting away—it’s about meaningful, immersive experiences that create a deeper connection to a destination. The more welcoming a place is, the easier it is to dive into its culture, history and charm. As part of the platform's 2025 Traveler Review Awards, Booking.com has revealed the most welcoming destinations in the U.S., according to reviewers. These towns and cities leave a lasting impression on visitors with their warmth, hospitality and inviting atmospheres. One U.S. city even earned a spot among the most welcoming destinations in the entire world.
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Topping the list as the most welcoming city in the U.S., St. Augustine, Florida, offers the vibrancy of a coastal getaway with a touch of history on the side. Its historic downtown is a treasure trove of cobblestone streets, unique shops and landmarks like the Castillo de San Marcos, a 17th-century stone fortress overlooking Matanzas Bay. St. George Street is a lively hub lined with galleries, cafés and shops, while the stunning architecture of Flagler College showcases the grandeur of the Gilded Age. And, of course, St. Augustine boasts miles of pristine beaches, drawing sunseekers and water sports enthusiasts alike. This charming spot is the only U.S. city to be named among the world's most welcoming destinations.
Other standout destinations recognized in the awards include Cape May, Newport, Joshua Tree, and Sedona. Based on over 360 million verified traveler reviews, the awards celebrate destinations and providers that consistently go above and beyond for their guests. From beaches to mountains to desert landscapes, these welcoming U.S. destinations showcase the diverse beauty and hospitality that make American travel unforgettable.
Find the full list of the most welcoming destinations in the world here.
Most welcoming destinations in the U.S.
- St. Augustine, Florida
- Cape May, New Jersey
- Newport, Rhode Island
- Joshua Tree, California
- Sedona, Arizona
- Lahaina, Hawaii
- Oakhurst, California
- Waikoloa, Hawaii
- Prescott, Arizona
- Broken Bow, Oklahoma