The world’s largest coffeehouse chain just announced a new feature of its “Back to Starbucks” strategy designed to make its shops more welcoming. The catch? Non-paying customers are getting shafted.
Starting January 27, Starbucks will roll back its 2018 open-door policy, which allowed individuals to use restrooms or spend time in cafes without making a purchase. Under the updated rules, you'll need to make a purchase and adhere to a new code to enjoy your local Starbucks. There will be no more free water either—only for paying customers.
The revamped Code of Conduct prohibits outside alcohol, smoking and vaping inside cafes across North America. The code also aims to address issues such as harassment, panhandling and discrimination.
Baristas are now instructed to ask individuals violating these rules to leave and, if necessary, involve the cops.
The 2018 open-door policy was introduced following backlash over an incident in Philadelphia when two men were arrested for having a meeting in a Starbucks without purchasing anything. However, the policy has led to customer complaints about long waits for the bathroom and unruly behavior.
Safety concerns have also escalated. In 2022, Starbucks closed 16 stores nationwide due to issues like staff threats and drug use.
This policy change marks one of the first major moves under new CEO Brian Niccol, who is tasked with turning around the company amid sluggish sales and operational challenges.
"By setting clear expectations for behavior and use of our spaces, we can create a better environment for everyone," Starbucks spokesperson Jaci Anderson says.
Bottom line, if you're looking for a quiet cafe for a free sit-down, you'll have to find somewhere else.