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One man’s trash is another man’s treasure, or, in Burger King’s case, another man’s coffee cup. That could very well be our reality starting next year, when the fast-food chain begins testing reusable containers as part of a larger effort to reduce waste. This initiative includes, but is not limited to, changing cows’ diets to reduce farts (aka methane emissions). But we digress.
This new pilot program is a partnership with zero-waste delivery platform Loop, which already works with nearly 300 brands. It offers well-known household products in reusable packaging that customers can then recycle via the company to be cleaned, refilled and shipped out once again. At Burger King, folks will be charged a small deposit for their reusable Whopper box or aforementioned coffee cup (like the $.25 Aldi charges you for a cart) and, once the packaging is returned, they’ll receive a refund. Items will be collected, sanitized and used for the next person’s meal.
It’s unclear whether the cleaning will happen onsite, though it’s unlikely given Loop’s general practices. Expect the eco-friendly packaging will be rolled out next year at select restaurants in New York, Portland and Tokyo, with more cities planned for later in 2021. All in the name of climate change, right?
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