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Big news: Universal Studios is coming to Texas!

The company plans a child-friendly park in Frisco

Erika Mailman
Written by
Erika Mailman
San Francisco and USA contributor
An artist's rendering shows an aerial view of the planned theme park with bright buildings, rides and walkways surrounding a giant pool with fountains.
Universal Parks & Resorts
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Yesterday, followers of Universal Studios Hollywood’s Twitter account got an exciting announcement in their feed: the company plans to build a new theme park in Frisco, Texas! The park will feature immersive themed lands aimed at pleasing families with young children. Conceptual renderings of the park show it to have a pastel palette of pinks, purples and yellows with four or five pods surrounding a central pool with fountains. Excitingly, off to the side appears to be a large circular maze.

In the Twitter thread, people asked the company “not to forget us big kids,” to “bring some Hogwarts to Frisco” and to “please build the land of Shrek,” while others warned that the area was already deeply congested traffic-wise.

The park will be sized for a regional audience, says an official statement supplied to the press by Universal, which means a less daunting experience for families navigating crowds. And it is intended to be “specifically designed to inspire fun for families with young children,” a great idea for younger kids who can be scared even by tame-seeming dark rides and imagery at larger theme parks. It will have a “different look, feel and scale,” from Universal’s existing parks.

On 97 acres, the park will offer rides, character meet-and-greets, shows and dining, with an adjacent themed hotel.

So why did Universal choose Texas for this new park? Its population increase and ability to attract business. Frisco in particular is one of the fastest-growing cities in the U.S., according to the statement.

Want to play in the surf afterward? Here are the best beaches in Texas.

Need a cool Airbnb to stay in? These are the best Airbnbs in the state.

Anything else cool coming from Universal? Yes, villains, Minion Land!

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