This summer has been a record-breaking one temperature-wise. We’ve all sweltered, turned up the A/C and set our alarms for early outdoor exercise before the sun gets too hot. And we’ve also indulged in a traditional summer treat to cheer up our moods and get something cold into our bodies, the quintessential happy food of summer—the ice cream cone. But with this joy comes risk: how can we keep the cone from melting? Sticky wrists and ice cream lost to the drips on the pavement are an omnipresent danger: it’s no exaggeration to say that this is a threat-level midnight situation.
Let Baskin-Robbins be the ice cream paramedic of your summer. On Wednesday, Aug 14, you can take advantage of the company’s playful Melt Insurance, a one-day publicity event. On that day, you can bring in a melting cone—no matter where it comes from (your home, a competing scoop shop)—and get a free single scoop of ice cream. Waffle cones, sundaes and toppings are not included.
All you need to do is download and create an account in the BR App, add a single scoop to your cart for pickup and apply the promo code MELT at checkout. And although the meltingness of your inferior cone is the basis of the free one, you actually don’t have to provide “proof of melt.”
