Celebrity couple Ashton Kutcher and Mila Kunis just entered the wine industry—for a good cause.
The actors announced the release of Quarantine Wine, a 2018 pinot noir from the Willamette Valley that they worked on in partnership with Walla Walla-based winery Nocking Point. One hundred percent of the proceeds from the sale of each bottle will benefit four relief efforts dealing with the repercussions of COVID-19.
The couple has vetted a slew of organizations and landed on Direct Relief, which provides healthcare workers with medical equipment; America's Food Fund, which offers funding relief to organizations that feed the country's most vulnerable populations affected by the virus; Give Directly, which gives out cash grants to SNAP families in different areas; and Frontline Responders Fund, which sends ventilators and PPE to healthcare facilities and hospitals all over the country.
"We partnered with our friends at Nocking Point who make a bunch of different wines that we really like, and Mila came up with the design, and the label," Kutcher says in a YouTube video announcing the news. "On the bottle, it's an interactive label. It says 'Toasting To' and you can write whoever you want to toast to, whether it's a friend that you're sharing an evening with, or it's somebody who's doing something great [...] or just a toast to getting through the day. How 'bout that?"
You can pre-order your bottles on the website now. Deliveries are scheduled for early May. Two bottles will cost the general public $50. Nocking Point Wine Club members will enjoy a $10 discount on that price.
We'll, of course, be dedicating our first bottle to Ashton and Mila. Cheers!
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