Waitrose is selling Wamb chops this Christmas.
Matthew Macfadyen, Tom Wambsgan in HBO smash Succession, has lent his Emmy-winning charisma to the posh supermarket’s new bumper Christmas ad campaign.
The 90-second ad, called ‘Sweet Suspicion, A Waitrose Mystery’, centres around a family of food lovers preparing for Christmas day ‘only to discover that the show-stopping No. 1 Waitrose Red Velvet Bauble Dessert has gone missing’.
Egads! Who could be behind this, the ultimate in middle-class problems? Macfadyen will be discovering the culprit in the second instalment and hopefully chewing their earlobes like barnacle meat.
‘I wonder if my extensive repertoire of past detective roles led to me to this very moment – starring in this wonderful Waitrose whodunnit,’ says Macfadyen. ‘I think… we have created a story that will have the public speculating over who the pud thief really is!’
Co-starring with him are a clutch of other familiar faces from the telly, including Afterlife’s Joe Wilkinson, Sex Education’s Rahkee Thakrar and Fleabag’s Sian Clifford.
The ad is the handiwork of Lucy Forbes, director of Ben Whishaw medical drama This Is Going to Hurt, and ad agency Saatchi & Saatchi.
A second, 60-second spot will reveal the culprit at some stage over the next few weeks. The idea is to get amateur sleuths across the nation sharing their theories on social media, with a ‘physical evidence board’ at King’s Cross Station and Waitrose staff wearing ‘suspect’ t-shirts in stores.
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