Just a few years ago, Sephora’s iconic black and white striped bags were nowhere to be seen in the UK – unless you had a mate who’d hopped on a plane and stuffed their suitcase with makeup. For two decades after the brand left the UK in 2000, fans had to order online, risking the heartbreak of a dodgy colour match.
Since March 2023, that’s all changed. Brits have so far been blessed with seven physical Sephora stores across the country, and soon one of the nation’s glammest cities will join the fun. Liverpool will soon be home to Sephora’s eighth UK shop, with the city’s first outpost from the beauty chain opening next month.
Scouse slap-aficionados are in luck: Liverpool’s Sephora will launch on May 22 in the Liverpool One shopping centre.
Visitors will be able to shop exclusive brands including Makeup by Mario, One/Size by Patrick Starr and Lady Gaga’s Haus Labs, alongside Sephora’s own collection and beauty favourites like Glossier, The Ordinary and Sol de Janeiro. The store will also offer bookable treatments spanning makeup, skincare, hair and brows.
Last November, Sephora’s CEO announced plans to expand to 20 UK stores by 2027. The brand opened three stores in the north last year, in Manchester, Newcastle and Gateshead, alongside shops in Kent’s Bluewater and Birmingham’s Bullring, joining the two London stores which opened in 2023.
Sephora UK’s MD Sarah Boyd said: ‘We have had immense demand from our fans in Liverpool to open a store in their wonderful city, and we are excited to have found the perfect location… As we prepare to welcome both new and existing customers, we are looking forward to creating an incredible shopping experience in an exciting store format that reflects the spirit of the city.’
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