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It’s official: the UK is one of the world’s most Christmas-obsessed countries

A new study ranks countries according to how much they Google search for Christmassy stuff

Charmaine Wong
Written by
Charmaine Wong
Contributor, Time Out Travel
Churchill Arms, Christmas decorations
Photograph: chrisdorney / Shutterstock.com
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In news that’ll be a surprise to absolutely no one, the UK has been named one of the most Christmas-obsessed countries in the entire world. And we at Time Out know quite a bit about that – after all, not only do we have a massive Crimbo hub for London, but we’ve also been getting this year’s festive tip-offs since at least August. 

So who or what has named us one of the most festive countries on the planet? Well, that’d be holiday rental portal Holidu, who looked at Google search volume for Christmas-related keywords throughout the year and aggregated them into a Christmas obsession score. Keywords such as ‘Christmas trees’, ‘Christmas songs’ and ‘Christmas markets’ were considered to reveal the countries where festive cheer is truly at its peak.

The UK sleighed to the top five, snagging second place with an obsession score of 99.1/100 for its festive spirit. Brits are getting into the festive spirit by putting up their very own trees – artificial or the real deal – in the days leading up to Christmas. So, it’s no surprise that one of the top keywords searched by Brits this year was ‘Christmas trees’.

First place went to the Netherlands, which had a full obsession score of 100, then Denmark and Norway placed third and fourth respectively.

Here are the top ten most Crimbo-obsessed countries, according to Holidu.

  1. The Netherlands
  2. United Kingdom
  3. Denmark
  4. Norway
  5. Ireland
  6. Finland
  7. Belgium
  8. Switzerland
  9. Portugal
  10. France

You can read more about Holidu’s study on the official website here

Christmastime with Time Out

Brits don’t mess around when it comes to the holiday season. And Time Out has the lowdown on the best things to do and places to visit in the UK this Christmas, from the best places to visit at Christmas to the ten most festive Christmas towns in the UK.

Did you see that these UK buildings have just been protected for future generations?

Plus: Sephora is opening a third UK store next year – and it’s outside London

Stay in the loop: sign up to our free Time Out UK newsletter for the latest UK news and the best stuff happening across the country. 

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