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First look: inside Butlin’s massive new £15 million indoor activity centre

PLAYXPERIENCE at Bognor Regis features an escape room, laser tag, a VR arcade and much more

Amy Houghton
Written by
Amy Houghton
Contributing writer
Glow Ping Pong at Playxperience, Butlin’s
Photograph: Butlin’s
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What’s a family holiday without a bit of healthy competition? Sure, it might lead to some bickering and a few minor fall outs, but that’s all part of the fun! So, will it be crazy golf, puzzle solving, table tennis, virtual cricket? No need to pick just one – a brand new addition to Butlin’s in Bognor Regis has all of that and more under one big roof.

PLAYXPERIENCE is spread over two floors and nearly 50,000 square feet. Inside you’ll find nine different experiences: hi-tech mini golf, space-themed escape rooms, a VR arcade, glow-in-the-dark ping pong, shuffleboard, laser tag, a batting cage for virtual tennis, baseball, cricket and lacrosse, an immersive games console and augmented reality darts. It’s been dubbed the first of its kind for any holiday park in the UK. 

The centre apparently cost £15 million and has been five years in the making. It’s open to both Butlin’s guests and members of the public and includes a bar and cafe to keep you fuelled throughout hours of fun. 

Jon Hendry Pickup, Butlin’s chief exec, said: ‘PLAYXPERIENCE was designed with something for everyone in mind – whether visiting with family, a partner or a group of friends on a Big Weekender. No matter what break you’re on, everyone loves a bit of friendly competition while having fun in the process!’. 

Here’s a peak inside: 

VR Arcade at Playxperience, Butlin’s
Photograph: Butlin’s
Glow Ping Pong at Playxperience, Butlin’s
Photograph: Butlin’s
Digidarts at Playxperience, Butlin’s
Photograph: Butlin’s

Speaking of holiday parks...

There’s a massive new £75 million holiday park is coming to England and a £200 million complex is in the works in the Peak District. Plus, this English theme park has been crowned the best attraction in the entire UK.

If you can’t wait around for those to open why not check into the swanky new luxury resort that has just opened in North Wales or take your pick from this ranking of the best holiday parks in the country

ICYMI: When do Glastonbury 2025 tickets go on sale and how to get one

Plus: These are the UK’s 7 best city walking tours, according to the Times

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