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Can you guess why Edinburgh locals have nicknamed this new hotel the ‘golden jobby’?

It’s even earned itself a parody Twitter account

Chiara Wilkinson
Written by
Chiara Wilkinson
Deputy Editor, UK
A gold hotel in Edinburgh
Photograph: Shutterstock
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If you’ve been in Edinburgh some time over the last couple of years, you’ll have no doubt noticed a new addition to the Scottish capital’s skyline. Right beside iconic landmarks like Calton Hill, the Scott Monument and Arthur’s Seat, you’ll now find a huge, swirling, golden structure – or, as many locals call it, the ‘golden jobby’. 

Earning its nickname thanks to its distinct shape and colour – making it look, frankly, like a massive shit – the £850 million St James Quarter development houses a large shopping centre, food hall, cinema and other facilities, as well as a 12-storey hotel. 

And although the shopping centre opened back in 2021, the hotel remains closed to the public two years after it was due to open – and is still the subject of much controversy within the community. 

It’s set to be run by luxury Marriott brand ‘W’, and will feature a spa and a three-storey penthouse restaurant with an outdoor terrace.

But the chat around the hotel has been less than positive, with one Twitter user describing the structure as ‘the architectural embodiment of the poo emoji’.

It has even earned itself a parody Twitter account named ‘Golden T*rd Hotel’, claiming that the building is ‘like a golden pile of pure sh**e’. Eek.  

A spokesperson for W Edinburgh told Mail Online: ‘W Edinburgh will mark W Hotels’ debut in Scotland. W Hotels embraces originality and curiosity, reflecting the city’s festival spirit. We are excited to be creating new jobs for local talent to be part of this landmark destination, inspiring locals and visitors alike.’

ICYMI: Wales is getting a massive new £34 million cable-car attraction.

Plus: England is getting four new official wild swimming spots for the summer.

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