Based on traditional folklore, Tanabata (Star Festival) is celebrated across Japan each summer between July and August, the actual day of which varies according to region. Marking the earliest possible day of Tanabata (July 7), the shopping arcades of Hiratsuka city near Tokyo are adorned with giant colourful streamers, which are hung from giant ornamental balls called the kusudama.
The Shonan Hiratsuka Tanabata Festival is regarded as one of the top three of such events in the Kanto region, drawing almost 2 million visitors over the three days. Aside from the impressive street decorations, you can expect parades, live performances, vendors selling local products and plenty of technicolour-fuelled buzz over the July 5-7 weekend.