It's worth getting up early – as in crack-of-dawn early – for Japan's largest morning glory flower market and festival, held from July 6 to July 8 every year in and around Iriya Kishimojin temple.
About 400,000 people attend the event each year, perusing the 120 flower booths and hundred-odd festival stalls on display. However, as the event falls on a weekend this year, you can expect it to be extra crowded.