In celebration of Hello Kitty’s 50th anniversary, Shibuya Tsutaya is hosting an immersive Hello Kitty pop-up, where you can enjoy interactive exhibits, take kawaii photos with the famous cat-girl and participate in a digital stamp rally. The highlight of the event is the Immersive Spot regaling the colourful history of Hello Kitty and her fellow Sanrio friends.
Additionally, there's a fun Step Ribbon Spot, where Hello Kitty's iconic ribbon will appear every time you step on the ground. You should also check out the Mirror Photo Spot and take a selfie surrounded by Hello Kitty’s ribbon.
For even more Hello Kitty anniversary celebrations, check out the pop-up café happening at Shibuya 109.