Major music label Universal Music opened its very first concept store in one of Tokyo’s busiest neighbourhoods. Located on Harajuku’s world-renowned Takeshita street, it’s a place where fans of local and international artists can shop for merchandise and participate in exclusive music-inspired experiences.
The store always features a specific artist, with the line-up changed regularly. First up is legendary rock band the Rolling Stones.
To highlight the Stones, the basement is dedicated to music-related merch and clothing from the group’s latest album, Hackney Diamonds. On the first and second floors, you’ll find items from RS No.9, a fashion brand focussed on the band, while the third floor is hosting experiential activities such as photo booths, a digital message board, and a stall where you can purchase a can of lemon squash or oolong tea with an exclusive Rolling Stones logo plus the date and place of purchase.