Tsumori Chisato Aoyama

Opened in 1995, this Aoyama shop is the brand's first stand-alone boutique. Tsumori Chisato is known for its lines following a girly-yet-adult aesthetic. The shop is decorated differently by season, lending it a sense of an ever-changing fantasy. Chisato is best known for women’s clothing, but menswear is also showcased on the first basement level. The recent proliferation of 'soshokukei danshi' (herbivore men) has seen a jump in men’s items offered. Tsumori Chisato has a significant following outside of Japan, so sometimes celebrities or other notables visiting Tokyo stop by for some retail therapy.