Look out for the gleaming blue building in the residential backstreets of Aoyama: Kichijoji-based Billboard's more centrally located outpost deals in greeting cards and postcards from all over the world – hence the shop name. Choose from over 700 kinds to make sure you get the right one for the occasion and the recipient. They also sell a range of unusual envelopes, shugibukuro (money-gifting envelopes) for all manner of celebrations, gift-wrapping implements and plenty of random decorative items. Their entire selection can also be browsed online, but visiting the store is the only way to get the full experience.
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