Japanese label Teatora is fast winning fans for sleek menswear that balances aesthetics, comfort and innovative functionality designed for 21st century urban living. The brand states that its creations are designed with today’s nomadic freelance creatives in mind. Teatora’s ‘Device Jacket’ (¥64,000) is a blazer-like piece that conceals plentiful storage for tech gadgets, while the ‘Souvenir Hunter’ (¥72,000) is a warm, lightweight and ultra-strong coat that can transform into a hanging personal storage closet.
The majority of the clothes are in a sober black, and product names such as the ‘Keyboard Shirt’ hint that Teatora is playing with the Japanese salaryman stereotype. This Sendagaya flagship store is more industrial-space-turned-photographic-studio than corporate office, flooded with light and with clothes hanging from a series of black steel frames that combine to create almost an optical illusion of repetition.