New Balance’s T-House can be found in a 122-year-old kura or traditional Japanese warehouse from Kawagoe that was dismantled, reassembled in Nihonbashi and revamped by renowned architectural firm Schemata Architects. Fusing traditional elements with modern architecture, the store is inspired by Japanese tea rooms (hence the name T-House) and offers visitors a serene browsing experience.
T-House exhibits the brand's latest concepts and products from its Tokyo Design Studio as well as items to match the current season. If you're on the hunt for something super rare, the store also stocks exclusive items that you can only get at T-House as well as collaboration products to match the store's theme. Moreover, you’ll find installations by Japanese artisans and emerging artists, curated to complement New Balance’s craftsmanship.