Onitsuka Tiger Ginza Red Concept Store carries the brand’s full collection of sneakers and clothing. But what sets it apart from the brand’s other stores in Japan – aside from its striking red interior – is the inclusion of a coffee stand on the first floor as well as the debut of the world’s first Onitsuka Tiger Cafe 75 on the second floor. Here you get to enjoy fruit smoothies, kakigori and coffee brewed from Onitsuka Tiger’s very own house blend.
There’s more. This Tokyo-only concept store also has an entire floor in the basement dedicated to the brand’s most iconic model, the Mexico 66. The selection here covers more than 100 items and you get to check out some rare archival designs, too. Purchase any sneakers here and you can even customise your kicks with the store’s special embroidery service.