Maison de Julietta

If you want the full Lolita transformation, head straight to Maison de Julietta. They'll dress you in rental outfits from brands such as Baby, The Stars Shine Bright, Alice and the Pirates, and Angelic Pretty. They also offer hair, make-up and a professional photo shoot in an Alice in Wonderland-themed studio. Afterwards, you get to walk the streets of Harajuku in your Lolita getup for a limited time period.