Ginza West

Originally a popular restaurant opened back in 1947, Ginza West has fared even better since it changed its lineup to a more pâtisserie-focused one. The staple strawberry shortcake has a denser and heavier sponge than most other shortcakes in the area – it's almost a Castella cake. It's definitely one of those golden oldies, and although it might not be that big, it does pack a punch.